Case Study (1706 Advisors) -

Closing an enterprise and SMBs for a US-based Broker Insurance Firm

Generated

$ 0 k

ROI achieved

0 x

Closing an enterprise and SMBs for a US-based Broker Insurance Firm

Leads Generated

$ 0 k

ROI achieved

0 x

About 1706 Advisors

1706 Advisors is a third-generation business with the personal service of a family-owned company and the extensive resources of a large enterprise.

Stacy Lang Kahan founded the firm in 1994 as Lang Financial Group, to carry on the insurance tradition she learned from her father.

Today Stacy’s daughters – Cara D. Kahan, and Alana Lang Kahan are leading the company into the future, under the new 1706 Advisors name.

1706 Advisors’ Challenge

As they recently rebranded and started working with our sales enablement partners Set 2 Close, 1706 was looking to fill up their pipeline with more opportunities.

However, the market is extremely saturated and there are multiple broker insurance companies out there. Also, offering better pricing is often not a good enough nudge to make companies want to switch providers.

To make matters worse, companies renew their insurance only once a year.

Quote

Hypergen has done a fantastic job building strong lists, copy, and executing our marketing initiatives to build our brand and business.

President @ 1706 Advisors

Alana Kahan

“Hypergen has done a fantastic job building strong lists, copy, and executing our marketing initiatives to build our brand and business.“

Solutions

A/B testing different approaches to determine the highest-performing copy. We started with industry-specific copies (for example manufacturing and law firms). We also tried an approach where we offered “cheaper insurance”, as well as as targeting based on intent signals.

Our highest performer currently is our short version of the copy (50-60 words), along with the top intent signal being new hires.

In the beginning, the focus was pitching companies to switch providers for their employee benefits package. We 2.5x our responses when we changed the offering to a “free benefits evaluation consultation”, where companies could jump on to see if they are paying above or below the industry average.

We expanded our reach to more states than just California, which helped us increase the lead rate by 20% (from every 1000 prospects contacted we now got 10 positive replies, instead of 8)

Our main audience is HRs, CFOs, Owners, CEOs, and Founders. The highest performers were Employee related titles (Employee Culture, Employee Benefits, etc).